Brand / Marketing executive

Naas, Co. Kildare, Full Time

Marketing Executive

Monday – Friday

Career Progression 

Salary: €35k

Executive Talent are currently looking for a Marketing Brand Executive to assist in the planning, development and implementation of marketing activities for our client’s exclusive brand. This an exciting opportunity for an ambitious and results driven Marketeer who is excited by challenge, is passionate about brand marketing and loves being part of a creative marketing team. Reporting to the Head of Marketing, you will drive the strategic plan for growing the brand in existing and emerging markets. You will act as the key brand contact for all central functions; you will also be responsible for growing relationships with external marketing and sales teams through our international partner store network. Working closely with the Head of Sales, the ideal candidate also needs to be thinking about long term brand strategy therefore there is a duality of focus in the role and you need to be organised and commercially focussed but this is a great chance to really make the role your own. EXET22

Roles & Responsibilities:

To act as support to the Marketing Manager, including taking ownership of some projects, in all of the following activities:

  • Creative input and co-ordination of all branded marketing material including product packaging and POS material, ensuring adherence to brand guidelines and consistency in marketing communications
  • Support for sales team in delivering presentations for key accounts as well as managing Direct Mail campaigns, generating sales support material, co-ordinating trade exhibition participation and implementation of Customer Relationship Management activities
  • Liaise with design, marketing, PR, creative and research agencies in order to deliver on brand objectives and drive brand awareness and loyalty throughout the year and in particular during key confectionery seasons
  • Negotiate with and manage external agencies and print suppliers to ensure the timely and cost-effective delivery of materials/creative outputs within agreed budgetary levels
  • Manage and monitor marketing, A&P and design budgets in order to ensure cost effective delivery of company strategic and marketing objectives. Includes raising purchase orders, logging purchases correctly on SAP etc.
  • Track and monitor competitor activity including pricing and promotion activities in the Irish and European markets through store checks, liaison with external agencies
  • Present to key trade buyers and close liaison with domestic and export distribution partners in the development and execution of promotional campaigns, as well as the development of POS material, floor stands etc.
  • Involvement and input in strategy development and responsibility to act as brand champion within strategy discussions
  • Liaison with PR agencies in both Ireland and the UK, including providing timely information on new product launches etc., along with involvement in strategy development and event planning.
  • Drive key brand innovation projects through the NPD process and support PL requirements when needed

Requirements:

  • Marketing degree or Business qualification
  • 2-3 years’ experience in a similar role within the food/FMCG environment
  • Excellent organisational and administration skills with an ability to work under pressure and within tight deadlines
  • Excellent communication and presentation skills
  • Attention to detail and proven ability to take ownership of projects and manage them to completion
  • Ability to use good judgement and make decisions with best available information
  • Good team player with ability to multi-task, builds relationships internally and externally within the industry
  • Highly motivated, enthusiastic and ambitious individual that strives for continuous improvement
  • Digital Marketing Experience

 

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