Sales Manager

Sales Manager

Santry

€65k+

Role Requirements:

• The Sales Manager will lead, manage and support the sales office and trade counter teams.
• Deliver branch sales and margin targets, driving sustainable internal sales growth.
• Work closely with BDMs to ensure customers receive a consistent and coordinated sales approach.
• Manage and develop long-standing customer relationships while identifying and progressing new opportunities across Air Conditioning, Facilities Management and emerging product ranges.
• Ensure the team has a strong understanding of core and priority product ranges, particularly newer and opportunity-led products.
• Encourage consistent and effective use of ERP, CRM and Phocas as standard business tools.
• Use branch performance data to identify early risks relating to margin, stock levels or customer buying behavior.
• Balance time and resource allocation between high-value and lower-value customers to ensure commercial effort aligns with return.
• Review, tidy and document branch sales processes to reduce reliance on Head Office intervention.

Candidate Requirements:

• Minimum of 5 years’ experience leading a sales team within a technical, wholesale or distribution environment.
• Strong commercial awareness, with a solid understanding of margins, pricing and sales performance metrics.
• Proven experience managing both trade counter and office-based sales teams.
• Strong product knowledge in HVAC or mechanical products would be an advantage, or a demonstrated ability to learn technical product ranges quickly.
• High level of competence using Microsoft Office, ERP systems, CRM tools and Phocas dashboards.

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